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Workforce Investment Organization to Offer Recruitment Assistance

The Caring Gene® is a multimedia campaign, sponsored by the Iroquois Healthcare Association Workforce Investment Organization (IHA WIO), aimed at recruiting individuals to both clinical and non-clinical roles within long term care (LTC) organizations across New York State. This innovative effort seeks out those with an innate desire to care who want to make a difference in the lives of others by joining the care industry. All programs offered by the IHA WIO are FREE to LTC organizations.

As the COVID-19 pandemic continues to impact the LTC sector – including residents, patients, staff, and family members – the need to continue this recruitment program remains great. The Caring Gene® campaign will be relaunching STATEWIDE this winter featuring new messaging and creative to captivate job seeker audiences.

In addition to the relaunch of the Caring Gene® campaign, the Caring Gene® website is also getting a makeover. The new website design will enhance LTC providers’ ability to recruit qualified candidates as well as provide a greater user experience for prospective job applicants. The relaunch of the website will serve to give potential job seekers – especially those new to the industry – educational information related to LTC and provide interested individuals access to training, certification resources, and advanced job search filtering capabilities. Providers will now be able to post job and training listings via a secure portal, while job seekers will be able to apply for opportunities directly on the site. If you are a provider interested in signing up for the Caring Gene®, please visit CaringGene.org or contact IHAWIO@iroquois.org.

In 2021, the Caring Gene® will also be offering its first-ever online Virtual Job & Training Fair. This series of virtual recruiting events will be a great opportunity for LTC organizations to feature current job and training openings and meet virtually with potential candidates. During the fair, organizations will be able to interact with prospective candidates, eliminating the immediate need to meet face-to-face. Look for more detailed information to come in the next few weeks, and bookmark these dates:

Caring Gene® Virtual Recruitment Fairs




Long Island

Thurs., Jan. 21st

11 a.m. to 1 p.m.

New York City

Wed., Jan. 27th

8:30 to 10:30 a.m.

Hudson Valley/Poughkeepsie/White Plains

Mon., Feb. 1st

3:30 to 5:30 p.m.

Albany/Plattsburgh/Glens Falls

Wed., Feb. 3rd

8:30 to 10:30 a.m.


Mon., Feb. 7th

3:30 to 5:30 p.m.


Wed., Feb. 10th

3:30 to 5:30 p.m.


Tues., Feb. 23rd

11 a.m. to 1 p.m.

Caring Gene® is a registered trademark of IHA.

Contact: Dan Heim, dheim@leadingageny.org, 518-867-8866