Everyone Markets, All of the Time! Reaching and Serving More Caregivers and Registrants

Format: Audio conference (Available Online)

Date: Recorded: January 25, 2011 (Length of session: 2 hours)

Program Summary: Most adult day health care programs would like to generate more inquiries, convert more inquiries into enrollment, retain more registrants, and increase intensity of use. They know they need to "market" - but marketing is so much, much more than just "getting the word out." "Marketing" is not a job: it is a process. Every staff member impacts the outcomes at each phase of the "inquiry, tour, enrollment, and retention" process, each and every time they serve a registrant or come in contact with a caregiver. How is your "marketing team" working together to get the results you want?

When you attend this audio conference, you will learn:

• The inquiry-to-retention marketing process and the role each staff member plays in each step;

• What motivates caregivers to inquire and convert to the first day of service and how to tap into the prime motivators;

• How the first call, the first tour, and the first couple of days make a big difference in meeting your census goals;

• The important value proxies that help caregivers know you provided quality service - even though they were not at the program; and

• Low-cost, high-impact marketing materials to support each phase of the "inquiry to retention" process.

You will leave with plenty of practical ideas for all staff to reach and serve more caregivers and registrants.

Target Audience: Adult day health care program directors and staff

Speaker: Greg Newton, Greg Newton Associates, Palm Springs, CA

Registration Fee: $99

Registration: Online registration only. Click here to register.

Credits: 2 hours of NAB credit for up to four individuals from the same facility (not applicable to affiliates).  NAB credit available until January 24, 2012.

How This Works: Registrants will receive a confirmation e-mail immediately after registering that contains the link to the recording and handout(s). Please check your SPAM folder for this e-mail. If you do not receive it, please contact us.

QUESTIONS? Contact:
Linda Smith, lsmith@leadingageny.org, 518.867.8385, ext. 154
Kristen Phillips, kphillips@leadingageny.org, 518.867.8385, ext. 129

Our national partner LeadingAge is an association of 5,500 not-for-profit organizations dedicated to expanding the world of possibilities for aging. Together, we advance policies, promote practices and conduct research that supports, enables and empowers people to live fully as they age.